new kind of phishing!

This is an email receive from a contact I have in my emails.. but the reply wont go to that person!

I'm writing this with tears in my eyes, my family and I came down here to London United Kingdom, for a short vacation and got mugged at the park of the hotel we lodged, all our cash, credit card and Cell Phone were stolen off us at GUN POINT, but luckily for us we still have our passports with us but don't have enough money to sort the bills so we can get out of here. We've been to the embassy and the police here but they're not helping issues at all and our flight leaves soon, but we're having problems settling the hotel bills,the hotel manager won't let us leave until we settle the bills.

Really I'm freaked out at the moment. Wondering if you could help us with a quick loan,I promise I'll refund it once we get home.Please write me so i can send you the info on how you can get the money to us.